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Head to head
The other fashion aggregator. Sort of.
Lyst is the closest peer to Fetchi in the category: a fashion search index that pulls from many retailers. The comparison is between two aggregators with different design philosophies, different retailer rosters, and different positioning. This is the most direct head-to-head on the /vs/ surface.
1,800+
Brands in the Fetchi index
49+
Retail partners
136,000+
Active products
64,000+
On sale right now
Lyst pioneered the aggregator-style fashion search engine in the early 2010s. The site indexes thousands of retailers and surfaces products from across the open web. The user experience leans broad-and-shallow: a wide catalogue, less editorial point of view, and a search-first interface that resembles a horizontal product graph more than a curated marketplace.
Lyst's reputation in the category has been mixed. The retailer roster is wide but inconsistent; product matching across retailers is less precise than the platforms with cleaner feeds; and the price signals on the site are sometimes stale. The business model leans heavily on affiliate commission, which is the same model Fetchi runs on, so there is no fundamental difference in the financial incentive.
Fetchi is designed around tighter retailer relationships, cleaner deduplication, and an editorial point of view that Lyst has never really aimed for. The retailer roster is smaller (100+ versus several thousand) but every retailer is an authorised partner with a live feed. The product-matching layer is hand-tuned per brand. The catalogue is regional, with separate storefronts for the US, Canada, UK, Germany, France, and Italy.
| Axis | Fetchi | Lyst |
|---|---|---|
| Business model | Aggregator (search across retailers) | Aggregator (search across retailers) |
| Retailer roster | 100+ authorised partners | 17,000+ retailers (looser inclusion) |
| Brand count | 1,800+ curated brands | 15,000+ brands |
| Product matching | Hand-tuned per brand | Algorithmic, looser |
| Price freshness | Hourly refresh, last-seen timestamp on every listing | Stated as real-time, occasionally stale in practice |
| Regional storefronts | Six (US, CA, UK, DE, FR, IT) | Mostly US-and-UK leaning |
| Editorial | In-house editorial across collections + guides | Limited |
| Pricing model | No markup; affiliate commission from retailer | No markup; affiliate commission from retailer |
Lyst indexes thousands of retailers and millions of products. For long-tail searches across the broader fashion market, the raw catalog size is a real advantage.
Lyst's product graph surfaces pieces from retailers a shopper might not have known about, which is useful for browsing-driven shopping.
For lesser-known designers and contemporary labels that have not made it onto the bigger luxury marketplaces, Lyst sometimes surfaces a retailer that does carry them.
Fetchi indexes only authorised retailers and brand boutiques with live feeds. Every listing on Fetchi is from a retailer the brand recognises; no resale, no grey market, no scraped catalogs.
Fetchi's deduplication is hand-tuned per brand with aliases for colour and seasonal naming. Two listings stack as one product only when the brand, model, colour, and collection line up.
Every listing carries a last-seen timestamp. Stale listings get demoted; old listings drop off. Fetchi never displays a multi-day-stale price as live.
Fetchi serves six regional storefronts with regional retailers prioritised. Lyst skews US-and-UK; the EU experience is weaker.
Fetchi maintains in-house editorial across guides, designer spotlights, and the curated collections rail. Lyst has minimal editorial presence.
Lyst has more raw catalog breadth than Fetchi, which is genuinely useful for very long-tail searches. Fetchi trades that breadth for tighter retailer relationships, cleaner data, and a better experience across the six regions it serves. If you are searching for an obscure piece from a small retailer Fetchi has not partnered with, Lyst may still surface it; for the broader luxury and contemporary fashion market, Fetchi's data quality is the more useful experience.
Verdict
Fetchi and Lyst are direct peers in the aggregator category. Fetchi bets on tighter retailer relationships, cleaner data, and a stronger regional experience. Lyst bets on raw catalog breadth. For the bulk of designer-fashion shopping, Fetchi's data quality is the more useful experience; Lyst remains a fallback for very long-tail searches outside Fetchi's curated index.
Try Fetchi