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How Fetchi works
Fetchi is a fashion search index. It pulls clothing listings from hundreds of retailers, groups duplicate items under a single product page, and surfaces the lowest current price across the index. Nothing is sold here directly: every purchase is completed on the retailer's own site. The four sections below cover how that pipeline runs and how to read each Fetchi page.
Each product page on Fetchi is built from listings indexed across multiple retailers. When several stores carry the same item, those listings get grouped together and ranked by current price.
Prices, sizes, and stock are pulled directly from retailer feeds. The index refreshes on a daily cadence, which means most listings reflect the retailer's own pricing within 24 hours of a change. Sale prices, promotional cuts, and currency variations live on the retailer's side; Fetchi simply reads what the feed reports.
No prices are negotiated, marked up, or marked down by Fetchi. The catalogue is an index, not a store.
Inventory moves fast in fashion. A jacket listed at three retailers in the morning can be down to one by evening, and gone entirely by the next refresh.
When an item sells out, gets pulled, or drops out of a retailer's feed, it stops appearing in the Fetchi index the next time the catalogue rebuilds. If every retailer that carried a piece has removed it, the product page itself retires so search results stay clean.
Newly-listed items work the same way in reverse: once a retailer's feed includes them, they surface in Fetchi on the next refresh.
When a Fetchi product page surfaces a price, that figure is the lowest current price found across the retailers Fetchi indexes at the time of the last refresh.
It is a transparency line, not a guarantee. Retailers Fetchi does not index, member-only discounts, regional promotions, and short-window flash sales may all beat the indexed price. The savings percentage shown on a listing compares the retailer's current price to the highest current price in the same index group, so it reflects spread, not a sticker discount.
Anyone who spots a lower price elsewhere is welcome to flag it through the contact form so the retailer can be considered for the index.
A Fetchi product page is built around three blocks. Each one is a different lens on the same indexed item.
01 · The hero
The top of the page shows the canonical product image, the brand name, and the lowest current price found in the index. A “save to wishlist” control lives next to the price so the piece can be tracked without losing the comparison view.
02 · The retailer list
Below the hero, a retailer list lines up every store currently selling the item, with each store's own price, available sizes (where the feed exposes them), and any savings percentage versus the highest indexed price. Clicking a retailer opens that listing on the retailer's own site. The purchase happens there.
03 · Brand and related context
Lower on the page, links lead to the designer's catalogue, related items from the same brand, and any editorial pieces that reference the item. These help place a single product inside a broader collection rather than treating it as a standalone listing.
Start exploring
Browse the full catalogue, follow a designer, or read the editorial pieces that frame what is worth a second look.