Guide

Where to buy designer fashion online in 2026

The honest field guide to buying designer fashion online: which retailer is good at what, where the prices fall, and how Fetchi’s search index lets you skip the tab-juggling entirely.

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1,800+

Designer brands

49+

Retail partners

136,000+

Active products

64,000+

On sale right now

The retailer landscape, briefly

Designer fashion online in 2026 is a fragmented market. A handful of household names run their own end-to-end shops: Farfetch and SSENSE on the broad-catalogue side, Net-a-Porter and Mr Porter on the women’s/men’s luxury side, MyTheresa for European-house depth, MatchesFashion (formerly), 24S inside the LVMH ecosystem. Underneath them, a thicker layer of specialists: END Clothing for streetwear-adjacent designers, Coggles and Browns for British-leaning curation, Nordstrom for the North American department-store cross-over.

Each one is good at something specific and weaker at something else. Farfetch wins on selection (third-party stockists, 1,400+ boutiques) but the same piece varies in price across boutiques. SSENSE wins on price clarity and Canadian shipping but skews towards a younger / contemporary cut. Net-a-Porter wins on customer experience and packaging but is narrower in selection than Farfetch. Knowing the trade-offs is most of the game.

Fetchi is the layer that lets you stop choosing one retailer per session. Every retailer ships their feed; Fetchi searches all of them at once and shows you who has the piece, at what price, with what shipping. The retailer choice happens at the click-through, not at the top of the funnel.

Why Fetchi

Selection first

Farfetch and SSENSE both run broad catalogues across thousands of brands. Use them as the starting point when you don’t know who carries a piece.

Curation first

Net-a-Porter, Mr Porter, MyTheresa, MatchesFashion. Narrower selection, deeper edits per brand, the more polished checkout experience.

Specialist first

END Clothing for streetwear-adjacent. Coggles and Browns for British-leaning. 24S for LVMH houses. Use these when you already know the brand you want.

Search first

Use Fetchi when you know the piece. One search, every retailer that stocks it, ranked by live price, with sizes attached.

FAQ

Which retailer is cheapest for designer fashion?: There is no single cheapest retailer. For any given piece, the cheapest live listing usually rotates between Farfetch (third-party boutiques can undercut), SSENSE (price-clarity policy, often lowest sticker), and the European retailers (MyTheresa, MatchesFashion) when their currency converts favourably. The only reliable way to find the cheapest active listing is to compare them all at the moment of purchase.
Is it safe to buy designer fashion online?: Yes, when you stick to authorised retailers and brand boutiques. Every retailer in the Fetchi index falls into one of those two buckets. Resale and unauthorised grey-market sites are out of scope on Fetchi because the authentication chain is harder to verify.
What about returns when buying internationally?: Returns are the most variable part of designer online shopping. Most luxury retailers offer 14 to 30 days, but cross-border returns get complicated (return shipping costs, duty refund timing). Each Fetchi product page surfaces the return window and shipping cost per retailer so you can pick the one that matches your tolerance for return friction.
Which retailers ship to Canada?: Most of the big names: Farfetch, SSENSE (Canadian by default), Mytheresa, Net-a-Porter, Mr Porter, MatchesFashion, MyTheresa, Nordstrom. Some smaller specialists (Coggles, Browns) ship internationally but charge for it. Fetchi’s region picker filters the index to retailers active in your region.
What’s the catch with Fetchi being free to use?: No catch. Fetchi earns a small commission from the retailer if a click-through ends in a purchase. The commission comes out of the retailer’s marketing budget, not the price. You see the retailer’s exact public price, and no markup.
Should I subscribe to retailer newsletters?: For the curation-first retailers, yes. Net-a-Porter, Mr Porter, MyTheresa send well-edited weekly notes that surface new drops worth knowing about. For the selection-first retailers, the newsletters are too broad to be useful; Fetchi’s wishlist and price alerts work better for specific pieces.

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The retailer landscape, briefly

Why Fetchi

Selection first

Farfetch and SSENSE both run broad catalogues across thousands of brands. Use them as the starting point when you don’t know who carries a piece.

Curation first

Net-a-Porter, Mr Porter, MyTheresa, MatchesFashion. Narrower selection, deeper edits per brand, the more polished checkout experience.

Specialist first

END Clothing for streetwear-adjacent. Coggles and Browns for British-leaning. 24S for LVMH houses. Use these when you already know the brand you want.

Search first

Use Fetchi when you know the piece. One search, every retailer that stocks it, ranked by live price, with sizes attached.

FAQ

Which retailer is cheapest for designer fashion?

There is no single cheapest retailer. For any given piece, the cheapest live listing usually rotates between Farfetch (third-party boutiques can undercut), SSENSE (price-clarity policy, often lowest sticker), and the European retailers (MyTheresa, MatchesFashion) when their currency converts favourably. The only reliable way to find the cheapest active listing is to compare them all at the moment of purchase.

Is it safe to buy designer fashion online?

Yes, when you stick to authorised retailers and brand boutiques. Every retailer in the Fetchi index falls into one of those two buckets. Resale and unauthorised grey-market sites are out of scope on Fetchi because the authentication chain is harder to verify.

What about returns when buying internationally?

Returns are the most variable part of designer online shopping. Most luxury retailers offer 14 to 30 days, but cross-border returns get complicated (return shipping costs, duty refund timing). Each Fetchi product page surfaces the return window and shipping cost per retailer so you can pick the one that matches your tolerance for return friction.

Which retailers ship to Canada?

Most of the big names: Farfetch, SSENSE (Canadian by default), Mytheresa, Net-a-Porter, Mr Porter, MatchesFashion, MyTheresa, Nordstrom. Some smaller specialists (Coggles, Browns) ship internationally but charge for it. Fetchi’s region picker filters the index to retailers active in your region.

What’s the catch with Fetchi being free to use?

No catch. Fetchi earns a small commission from the retailer if a click-through ends in a purchase. The commission comes out of the retailer’s marketing budget, not the price. You see the retailer’s exact public price, and no markup.

Should I subscribe to retailer newsletters?

For the curation-first retailers, yes. Net-a-Porter, Mr Porter, MyTheresa send well-edited weekly notes that surface new drops worth knowing about. For the selection-first retailers, the newsletters are too broad to be useful; Fetchi’s wishlist and price alerts work better for specific pieces.

Where to buy designer fashion online in 2026

The retailer landscape, briefly

Why Fetchi

Selection first

Curation first

Specialist first

Search first

FAQ

Open the designer index across the index.

Keep exploring

Where to buy designer fashion online in 2026

The retailer landscape, briefly

Why Fetchi

Selection first

Curation first

Specialist first

Search first

FAQ

Open the designer index across the index.

Keep exploring