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Head to head
The biggest luxury marketplace, the broadest stockist network.
Farfetch is the largest multi-brand luxury fashion marketplace in the world. It aggregates inventory from 1,400+ boutiques and brand partners and runs one global checkout. Fetchi is something different: a search index that reads live listings across its network of dozens of authorised retailers and brand-direct stores in parallel, then ranks every retailer that stocks the same piece by live price.
1,800+
Brands in the Fetchi index
80+
Retail partners
30,000+
Active products
5,000+
On sale right now
Farfetch has been the default answer to "where do I shop designer online" for almost a decade. The selection is unmatched: third-party boutiques in Milan, Tokyo, Paris, and Antwerp ship their entire stock through Farfetch, so pieces that never make it to other marketplaces still surface here. The trade-off is what every aggregator-style marketplace runs into: the same piece from two different boutiques sometimes carries different prices, different shipping windows, and different return policies, and Farfetch surfaces them as separate listings.
Fetchi takes the same idea (search across many sources) and applies it to its own network of authorised retailers and brand-direct stores. Instead of one marketplace deciding which boutiques to include, Fetchi reads the live feeds of its dozens of retailer partners, deduplicates listings of the same physical piece, and ranks them by live price so the same product from different stores lines up on one row.
When you click through, you go directly to whichever retailer in the Fetchi index has the listing at the price you want. Fetchi never sees the transaction. The two services can complement each other: Farfetch is the broadest single marketplace, while Fetchi lets you compare live prices across its own authorised network before you commit.
| Axis | Fetchi | Farfetch |
|---|---|---|
| Business model | Search index across many retailers | Single marketplace, owns checkout |
| Retailers covered | dozens of retailers, every region | One marketplace (Farfetch only) |
| Designer brand count | hundreds of curated brands | 4,000+ brands across boutiques |
| Price comparison | Every retailer side by side | Lowest Farfetch listing only |
| Live price refresh | Daily across every retailer | Real-time within Farfetch |
| Checkout | Click-through to the retailer | Single Farfetch checkout |
| Customer service | Handled by the retailer you choose | Farfetch customer service |
| Shipping + returns | Whatever the retailer offers | Farfetch global logistics |
| Pricing model | No markup; retailer pays affiliate commission | Retailer + Farfetch margin baked in |
Farfetch indexes 1,400+ boutiques. For obscure stockists in Milan, Antwerp, Tokyo, and Paris, it remains the most likely place to find them online.
One account, one shipping address, one return label, regardless of which boutique fulfills the order. The logistical layer is genuinely impressive.
Concierge service, packaging, and the in-app communication on order status are best-in-class for the broad marketplace category.
A designer piece is often stocked by several of Fetchi's authorised retailers at different prices. Fetchi shows those listings on one row so you can pick the cheapest; a single marketplace shows only its own listing.
Farfetch listings carry the retailer's price plus whatever margin Farfetch and the boutique negotiate. Fetchi shows the retailer's direct price with no Fetchi layer in between.
On Fetchi, you decide which retailer in the index to buy from based on price, shipping speed, and return policy. On Farfetch, the boutique selection is set by the marketplace.
If you only want to deal with one website, one account, one customer-service team, one return label, Farfetch is genuinely the right answer. Fetchi is for the shopper who is willing to click through to whichever retailer has the best listing, in exchange for seeing every retailer at once.
Verdict
Farfetch is the broadest single marketplace in luxury fashion, and it remains the right answer when you want a single checkout, single account, and single point of customer service. Fetchi is the right answer when you want to compare live prices across its authorised retailer network before committing.
Try Fetchi