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Head to head
The biggest luxury marketplace, the broadest stockist network.
Farfetch is the largest multi-brand luxury fashion marketplace in the world. It aggregates inventory from 1,400+ boutiques and brand partners and runs one global checkout. Fetchi is something different: a search index that reads live listings across Farfetch, SSENSE, Net-a-Porter, MyTheresa, and 90+ other retailers in parallel, then ranks every retailer that stocks the same piece by live price.
1,800+
Brands in the Fetchi index
49+
Retail partners
136,000+
Active products
64,000+
On sale right now
Farfetch has been the default answer to "where do I shop designer online" for almost a decade. The selection is unmatched: third-party boutiques in Milan, Tokyo, Paris, and Antwerp ship their entire stock through Farfetch, so pieces that never make it to other marketplaces still surface here. The trade-off is what every aggregator-style marketplace runs into: the same piece from two different boutiques sometimes carries different prices, different shipping windows, and different return policies, and Farfetch surfaces them as separate listings.
Fetchi takes the same idea (search across many sources) and pushes it one level further. Instead of one marketplace deciding which 1,400 boutiques to include, Fetchi reads the live feeds from every major designer retailer, Farfetch included, deduplicates listings of the same physical piece across retailers, and ranks them by live price. You see Farfetch and Net-a-Porter and MyTheresa and SSENSE in the same row.
When you click through, you go directly to whichever retailer has the listing at the price you want. Farfetch handles its own checkout when you pick a Farfetch listing; Fetchi never sees the transaction. The two services complement more than compete: most Fetchi searches surface a Farfetch listing as one of the top options, and Farfetch shoppers use Fetchi to confirm they have not missed a cheaper listing on a competing retailer.
| Axis | Fetchi | Farfetch |
|---|---|---|
| Business model | Search index across many retailers | Single marketplace, owns checkout |
| Retailers covered | 100+ retailers, every region | One marketplace (Farfetch only) |
| Designer brand count | 1,800+ curated brands | 4,000+ brands across boutiques |
| Price comparison | Every retailer side by side | Lowest Farfetch listing only |
| Live price refresh | Hourly across every retailer | Real-time within Farfetch |
| Checkout | Click-through to the retailer | Single Farfetch checkout |
| Customer service | Handled by the retailer you choose | Farfetch customer service |
| Shipping + returns | Whatever the retailer offers | Farfetch global logistics |
| Pricing model | No markup; retailer pays affiliate commission | Retailer + Farfetch margin baked in |
Farfetch indexes 1,400+ boutiques. For obscure stockists in Milan, Antwerp, Tokyo, and Paris, it remains the most likely place to find them online.
One account, one shipping address, one return label, regardless of which boutique fulfills the order. The logistical layer is genuinely impressive.
Concierge service, packaging, and the in-app communication on order status are best-in-class for the broad marketplace category.
A piece available on Farfetch is often also on Mytheresa, Net-a-Porter, or SSENSE at different prices. Fetchi shows all four on one row; Farfetch alone shows only its own listings.
Farfetch listings carry the retailer's price plus whatever margin Farfetch and the boutique negotiate. Fetchi shows the retailer's direct price with no Fetchi layer in between.
On Fetchi, you decide which retailer to buy from based on price, shipping speed, and return policy. On Farfetch, the boutique selection is set by the marketplace.
If you only want to deal with one website, one account, one customer-service team, one return label, Farfetch is genuinely the right answer. Fetchi is for the shopper who is willing to click through to whichever retailer has the best listing, in exchange for seeing every retailer at once.
Verdict
Farfetch is the broadest single marketplace in luxury fashion, and it remains the right answer when you want a single checkout, single account, and single point of customer service. Fetchi is the right answer when you want to see every retailer at once, including Farfetch, before committing.
Try Fetchi