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How Fetchi works, plainly
A search engine that never holds inventory still has a trust layer. Here is how ours is built.
Fetchi indexes 1,800+ designer brands across 80+ retailers. Every purchase happens on the retailer's own site; Fetchi sits in front as the search and price-comparison layer. The pillars below outline the policies behind the layer.
Fetchi indexes product feeds from retailers we partner with through established affiliate networks (such as Rakuten Advertising and Awin), not scraped catalogues or peer-to-peer resale. Every listing points to that retailer's own product page, where the brand, condition, and authenticity terms are the retailer's to state. Fetchi does not independently inspect or authenticate the goods.
Fetchi never holds inventory, never charges cards, never handles refunds. Every product page links out to the retailer that stocks the piece, and the purchase happens on the retailer's own website with their own checkout, customer service, and warranty.
Fetchi earns a small commission from the retailer when a click-through ends in a purchase. The commission comes out of the retailer's marketing budget, not the price. The price you see is the retailer's exact public price; no markup, no Fetchi fee.
The catalogue is refreshed against the retailer feeds on a regular cycle. Listings that go quiet get demoted in the rankings and dropped from the index after a longer interval. The price you see is the price the retailer's feed last published; the retailer's own checkout is always the source of truth for the final price.
Authenticity is owned by the retailer who fulfils the order, not by Fetchi. Fetchi is a search and price-comparison layer: we surface listings from the retailer feeds we connect to and link you out to the retailer's own product page. We do not handle, inspect, or independently authenticate any item, so the authenticity terms, guarantees, and returns process that apply to your purchase are the ones published by the retailer you check out with.
Before you buy, check the retailer's own authenticity and returns policy on their site. Fetchi works with established fashion and department-store retailers through mainstream affiliate networks rather than peer-to-peer resale marketplaces, but the guarantee that backs a given order always comes from the retailer, not from Fetchi.
If you believe a listing points to a counterfeit or misrepresented item, report it to us (see the dispute section below) and we will raise it with the retailer and remove the listing from the index pending review.
Fetchi is an affiliate publisher. We earn commission from retailers when click-throughs from Fetchi end in a purchase. The commission is paid by the retailer out of their marketing budget; the shopper pays nothing on top of the retailer's public price.
Affiliate revenue is the single revenue stream that funds Fetchi. We do not sell visitor data, do not run ad networks on the storefront pages, and do not run sponsored placements that override the price-ranked or depth-ranked surfaces. The cheapest active listing is the cheapest active listing regardless of which retailer pays a higher commission rate.
Affiliate links are marked with rel="sponsored noopener noreferrer" per Google's affiliate-link guidelines. The disclosure is also surfaced in the site footer and on every retailer product link.
Fetchi collects only the data necessary to operate the search engine: cookies for region detection, wishlist syncing, and aggregated analytics. We do not sell visitor data to third parties, do not share data with retailers beyond what is needed to attribute a click-through, and do not run cross-site identity-graph trackers.
The cookies we set: region cookie (which regional storefront to show), wishlist sync (only if you opt in by saving a piece), Cloudflare turnstile (anti-bot), Google Analytics 4 (aggregated, IP-anonymised), Pinterest tag (only on opt-in surfaces). Full disclosure on the privacy page.
Newsletter subscribers consent via double-opt-in. Subscriber email is held on the email provider (Resend), used only for the newsletter, never sold or shared. Unsubscribe link in every email.
For issues with a purchase, contact the retailer directly. Every Fetchi product page links out to the retailer's product page where the purchase happened; the retailer holds the order record, the payment, the shipping liability, and the return policy. Fetchi cannot process refunds or returns because Fetchi never charged the card.
For issues with the Fetchi index itself (a listing that points to a wrong product, a price that lags reality, an authorisation question about a retailer), contact us via the support address. We log the issue, investigate the retailer feed, and patch the index on the next refresh cycle.
For trademark or counterfeit reports, contact us with the listing URL, the affected brand, and the basis for the report. We escalate to the retailer fulfilling the listing and remove the listing from the index pending investigation.
Fetchi runs on Azure Container Apps with managed certificates, encrypted in-transit traffic, and a Cloudflare front-end that absorbs the public-facing surface. The database (Azure Postgres Flexible Server) is private-network-only with backup snapshots retained for 14 days.
We do not store payment credentials because we do not process payments. We do not store passwords for retailer accounts because we do not authenticate against retailer accounts. The only identifying data we hold is the visitor's wishlist association (a slug + a session ID) and the newsletter email if you subscribed.
Security disclosures should be sent to [email protected]. We accept responsible disclosure under standard 90-day rules and credit researchers in the disclosure log when the issue is patched.
Contact
Send any trust, safety, or counterfeit-report concerns to the addresses on this page. Index issues we triage same-day; deeper investigations close within seven days. The retailer who fulfilled your purchase remains the contact for order-level issues.
Contact Fetchi