When does the Boxing Day sale start?

December 26 across most retailers. British-leaning retailers (Selfridges, MatchesFashion, Harvey Nichols) lead with the deepest opening cuts. Curation-first retailers (Net-a-Porter, Mr Porter) sometimes wait until New Year's Day to formally launch.

How deep do Boxing Day discounts go?

Opening: 30-40%. Mid-cycle (early January): 50-60%. Final cuts (mid-January): 70% across the broader market, 80% on department-store deep clearance. Curation-first retailers cap shallower; heritage luxury (Hermes, Chanel) does not discount.

Is Boxing Day better than the summer sale for luxury?

For outerwear and accessories with a wide seasonal differential, yes (the Boxing Day cuts often run a touch deeper). For ready-to-wear and footwear, the summer sale (late July) usually edges Boxing Day on absolute depth. The sale finder shows depth across both windows.

When is the absolute deepest winter cut?

Mid-January, typically the second week. Retailers want to clear floor space for the spring collections landing in mid-February. Size runs are picked over by then; buy earlier in the window if you need a specific size.

Do designer brands restock during the winter sale?

Rarely. The winter sale is clearance for the prior fall/winter collection. New stock is the resort/cruise and spring pre-collection landing in early January at full price on a separate part of the retailer site.

Which retailers participate in Boxing Day for designer fashion?

Most British and Canadian-facing retailers run formal Boxing Day promotions. US retailers typically use "post-Christmas sale" framing for the same dates. EU retailers (Mytheresa, 24S) participate but the date carries less marketing weight. Fetchi indexes all of them; the sale finder ranks by depth regardless of the retailer's naming.

Seasonal guide

Boxing Day luxury sale guide

Boxing Day (December 26) opens the winter sale window in designer fashion. The cuts run through mid-January and deepen aggressively in the second week as retailers clear fall and winter collections to make room for spring. The list below pulls live sale listings across every retailer in the Fetchi index, ranked by depth.

Open the sale finder See the storefront

1,800+

Designer brands

100+

Retail partners

30,000+

Active products

5,000+

On sale right now

How the winter window plays out

December 26 (Boxing Day in Canada and the UK; the same date in the US runs as "post-Christmas sale"): the broad-catalogue marketplaces and the curation-first retailers launch winter sale together. Opening cuts are typically 30-40%, deeper than summer's opening because winter outerwear has a wider seasonal price differential. The British-leaning retailers (Selfridges, Harvey Nichols, MatchesFashion) often lead with the deepest opening cuts because Boxing Day is a calendar event in the UK.

Late December through the first week of January: cuts deepen to 50-60% across most of the market. Curation-first retailers (Net-a-Porter, Mr Porter) sometimes wait until New Year's Day to launch their winter sales formally, which compresses their discount cycle relative to the broader market. Stackable percent-off codes appear on the broad-catalogue side around New Year's.

Mid-January: final cuts. Depth reaches 70% on the broad-catalogue marketplaces; occasional 80% cuts on department-store deep clearance (Nordstrom, Saks). Heavy outerwear is the deepest discount category because the spring collections land in mid-February and retailers want the floor space.

Why Fetchi

Outerwear leads the depth

Heavy coats, leather, cashmere outerwear, and boots see the deepest winter cuts because the seasonal differential is widest.

British retailers open deepest

Selfridges, Harvey Nichols, MatchesFashion launch with steeper opening cuts than the US retailers on Boxing Day specifically.

Mid-January is the floor

Final cuts land in the second week of January. 70-80% on the broad-catalogue and department-store sides; 50-60% on the curation-first retailers.

Live ranking, depth-first

The grid below ranks every retailer's active discount across the index by depth, not retailer placement.

FAQ

When does the Boxing Day sale start?: December 26 across most retailers. British-leaning retailers (Selfridges, MatchesFashion, Harvey Nichols) lead with the deepest opening cuts. Curation-first retailers (Net-a-Porter, Mr Porter) sometimes wait until New Year's Day to formally launch.
How deep do Boxing Day discounts go?: Opening: 30-40%. Mid-cycle (early January): 50-60%. Final cuts (mid-January): 70% across the broader market, 80% on department-store deep clearance. Curation-first retailers cap shallower; heritage luxury (Hermes, Chanel) does not discount.
Is Boxing Day better than the summer sale for luxury?: For outerwear and accessories with a wide seasonal differential, yes (the Boxing Day cuts often run a touch deeper). For ready-to-wear and footwear, the summer sale (late July) usually edges Boxing Day on absolute depth. The sale finder shows depth across both windows.
When is the absolute deepest winter cut?: Mid-January, typically the second week. Retailers want to clear floor space for the spring collections landing in mid-February. Size runs are picked over by then; buy earlier in the window if you need a specific size.
Do designer brands restock during the winter sale?: Rarely. The winter sale is clearance for the prior fall/winter collection. New stock is the resort/cruise and spring pre-collection landing in early January at full price on a separate part of the retailer site.
Which retailers participate in Boxing Day for designer fashion?: Most British and Canadian-facing retailers run formal Boxing Day promotions. US retailers typically use "post-Christmas sale" framing for the same dates. EU retailers (Mytheresa, 24S) participate but the date carries less marketing weight. Fetchi indexes all of them; the sale finder ranks by depth regardless of the retailer's naming.

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Open the sale finder across the index.

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