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Head to head
The LVMH-owned luxury retailer.
24S is Paris-based, owned by LVMH, and runs as a single-retailer luxury site with deep coverage of the LVMH houses and a curated cross-section of other luxury brands. Fetchi is a search index across many retailers, including 24S. The comparison runs along the curator-vs-aggregator axis with 24S's LVMH ownership adding a brand-direct dimension to the comparison.
1,800+
Brands in the Fetchi index
49+
Retail partners
136,000+
Active products
64,000+
On sale right now
24S launched in 2017 as 24 Sèvres, named after the Parisian street where Le Bon Marché sits. The retailer has the LVMH backing visible in the catalog: deep coverage of Louis Vuitton, Dior, Loewe, Celine, Fendi, Givenchy, and the broader LVMH portfolio, with curated selections from non-LVMH luxury houses layered in. The customer experience is built around the Le Bon Marché DNA: well-photographed, well-edited, with strong styling.
The retailer is strongest for shoppers who want LVMH-house depth and are willing to trade catalog breadth for that focus. Pricing is consistent with the brand-direct sites for the LVMH houses; for non-LVMH brands, 24S is one of many retailers that may or may not have the cheapest active listing.
Fetchi reads 24S as one of many luxury feeds. The LVMH-house listings appear on the Fetchi product pages alongside Net-a-Porter, Mytheresa, and the brand-direct sites where they sell online. Non-LVMH listings stack across 24S, Farfetch, and the broader luxury retailer set.
| Axis | Fetchi | 24S |
|---|---|---|
| Business model | Search index across many retailers | Single retailer (LVMH-owned) |
| Audience | Men's and women's combined | Men's and women's combined |
| Retailers covered | 100+ retailers | 24S only |
| LVMH-house depth | Across multiple retailers | Best-in-class for LVMH houses |
| Non-LVMH brands | 1,800+ brands across many retailers | Curated cross-section |
| Customer experience | Depends on retailer | Le Bon Marché DNA, polished |
| Shipping | Depends on retailer | Strong from Paris, well-priced internationally |
| Sale calendar | Ranks every retailer's active sale | Conservative; LVMH houses go on sale rarely |
For Louis Vuitton, Dior, Loewe, Celine, Fendi, Givenchy, and the broader LVMH portfolio, 24S typically carries deeper and arrives at piece-level parity with the brand-direct sites.
The Le Bon Marché styling and editorial direction carry through into the online experience. Strong photography, strong cross-piece styling.
Owned by LVMH, so for shoppers nervous about authentication on third-party marketplaces, 24S is essentially brand-direct for LVMH houses.
Non-LVMH pieces on 24S are often also on Net-a-Porter, Mytheresa, MatchesFashion, or Farfetch at different prices. Fetchi shows every retailer that stocks the piece.
LVMH houses go on sale rarely. Fetchi's sale finder makes the sale-resistant pieces visible at a glance, and surfaces deeper cuts on the broader luxury market in the meantime.
For brands outside the LVMH portfolio and the 24S curated cross-section, Fetchi's 1,800-brand index covers what 24S does not.
24S is the right single retailer for shoppers focused on the LVMH luxury portfolio with a polished, brand-direct experience. Fetchi adds the open-search layer when you want to see 24S alongside the broader luxury retailer set on a piece-by-piece basis.
Verdict
24S is the strongest single-retailer experience for LVMH-house depth, with the brand-direct trust that comes with LVMH ownership. Use Fetchi alongside it to compare 24S's non-LVMH listings against the broader luxury retailer set.
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