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Head to head
The LVMH-owned luxury retailer.
24S is Paris-based, owned by LVMH, and runs as a single-retailer luxury site with deep coverage of the LVMH houses and a curated cross-section of other luxury brands. Fetchi is a search index across its network of dozens of authorised retailers and brand-direct stores. The comparison runs along the curator-vs-aggregator axis with 24S's LVMH ownership adding a brand-direct dimension to the comparison.
1,800+
Brands in the Fetchi index
80+
Retail partners
30,000+
Active products
5,000+
On sale right now
24S launched in 2017 as 24 Sèvres, named after the Parisian street where Le Bon Marché sits. The retailer has the LVMH backing visible in the catalogue: deep coverage of Louis Vuitton, Dior, Loewe, Celine, Fendi, Givenchy, and the broader LVMH portfolio, with curated selections from non-LVMH luxury houses layered in. The customer experience is built around the Le Bon Marché DNA: well-photographed, well-edited, with strong styling.
The retailer is strongest for shoppers who want LVMH-house depth and are willing to trade catalogue breadth for that focus. Pricing is consistent with the brand-direct sites for the LVMH houses; for non-LVMH brands, 24S is one of many retailers that may or may not have the cheapest active listing.
Fetchi indexes its own network of authorised luxury retailers and brand-direct stores. Where an LVMH house sells through the brand-direct sites and authorised retailers in that network, those listings appear on the Fetchi product pages, ranked by live price. Non-LVMH pieces stack across whichever retailers in the network stock them.
| Axis | Fetchi | 24S |
|---|---|---|
| Business model | Search index across many retailers | Single retailer (LVMH-owned) |
| Audience | Men's and women's combined | Men's and women's combined |
| Retailers covered | dozens of retailers | 24S only |
| LVMH-house depth | Across multiple retailers | Best-in-class for LVMH houses |
| Non-LVMH brands | hundreds of brands across many retailers | Curated cross-section |
| Customer experience | Depends on retailer | Le Bon Marché DNA, polished |
| Shipping | Depends on retailer | Strong from Paris, well-priced internationally |
| Sale calendar | Ranks every retailer's active sale | Conservative; LVMH houses go on sale rarely |
For Louis Vuitton, Dior, Loewe, Celine, Fendi, Givenchy, and the broader LVMH portfolio, 24S typically carries deeper and arrives at piece-level parity with the brand-direct sites.
The Le Bon Marché styling and editorial direction carry through into the online experience. Strong photography, strong cross-piece styling.
Owned by LVMH, so for shoppers nervous about authentication on third-party marketplaces, 24S is essentially brand-direct for LVMH houses.
Non-LVMH pieces are often stocked by several of Fetchi's authorised retailers at different prices. Fetchi shows every retailer in the network that stocks the piece.
LVMH houses go on sale rarely. Fetchi's sale finder makes the sale-resistant pieces visible at a glance, and surfaces deeper cuts on the broader luxury market in the meantime.
For brands outside the LVMH portfolio and the 24S curated cross-section, Fetchi's 1,800-brand index covers what 24S does not.
24S is the right single retailer for shoppers focused on the LVMH luxury portfolio with a polished, brand-direct experience. Fetchi adds the open-search layer when you want to compare the broader luxury market across its authorised retailer network on a piece-by-piece basis.
Verdict
24S is the strongest single-retailer experience for LVMH-house depth, with the brand-direct trust that comes with LVMH ownership. Use Fetchi alongside it to compare the broader luxury market across its authorised retailer network.
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