Brand Spotlight
Where to buy Toteme in North America
The Stockholm-based brand has become the easiest answer to "what should I buy first" in quiet luxury. Who stocks it across the US and Canada.
By Fetchi Editorial
4 min read
Toteme was founded in 2014 by Elin Kling and Karl Lindman in Stockholm. The brand started as Kling's personal answer to her own wardrobe question - what does a great pair of jeans, a great blazer, and a great wool coat actually look like, made well, without ornament. Twelve years later it is still the same answer, and the catalogue has barely shifted strategy. The proportion of the line that is clean tailoring, knit basics, and outerwear has stayed roughly constant; what has changed is how widely it is stocked.
On the North American side, Toteme is the easiest brand in this corner of the market to actually buy. Most major luxury retailers carry it, the brand's own e-commerce ships everywhere, and the price tier is one notch below the houses we covered in our quiet luxury brands roundup.
